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Beau Wright
Beau Wright

UK Mobile Commerce Is Exploding ? Research



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UK mobile commerce is exploding – research



In a recent report from BI Intelligence, we analyze the different ways retailers experimenting with mobile, look at the size of the mobile commerce opportunity in dollar terms, and examine how some of the top mobile commerce trends - including mobile payments, tablet commerce, and SoLoMo (social-local-mobile) marketing - are contributing to a big increase in mobile commerce.


Seventy-four percent of internet users in the European Union shopped online in 2021, says the survey on Information and Communication Technology. In the US, an estimated 266.7 million shoppers do so online. Advances in ecommerce are the driving factors behind this shopping evolution. Consumers no longer have to go out to go shopping. Ecommerce has brought the shopping experience to their fingertips via desktop and mobile devices, completely changing the way consumers shop. This article is an exploration of the most impactful ways that ecommerce has changed consumer shopping habits.


The biggest impact ecommerce has had on consumer shopping habits is that consumers can shop from anywhere, anytime. They no longer have to wait until store hours to make a purchase. While the ability to research and shop online has been around for a while, mobile has taken ecommerce to the next level because shoppers can use the device at any point during the sales cycle.


By 2025, mobile commerce sales are projected to reach $728.28 billion and make up 44.2% of retail commerce sales in the US. Consumers use mobile in a variety of different ways throughout the sale cycle, notes Nels Stromborg, the North America managing director at Retale. These use cases include: 350c69d7ab


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