Real-World Example of ChatGPT in the Automotive Industry
In Spain automotive trade sector, where consumers often research extensively before making a purchase, ChatGPT allows for personalized interaction based on customer preferences and needs. This level of personalization significantly enhances the buying experience and fosters trust between the dealership and its customers.
A large car dealership chain in Japan implemented ChatGPT as part of their customer service strategy. With the help of GPT-4o, the system was able to answer 80% of customer questions without human intervention, including inquiries related to financing, warranty coverage, and technical specifications. As a result, the dealership saw an increase in test drive bookings and overall sales.